Events / Info / From Pilot to Purchase: Building the Market for Sustainable Rice in Asia

From Pilot to Purchase: Building the Market for Sustainable Rice in Asia

23 September 2026 The Rockefeller Foundation Global Headquarters United States

    About the Event

     

    Rice underpins food security and the livelihoods of millions of smallholder farmers across Asia. Proven approaches, including heat-tolerant varieties and techniques such as alternate wetting and drying, already cut methane emissions and water use by a third or more, while lifting yields rather than reducing them. Yet many of these solutions remain stuck at pilot scale.

    This closed-door roundtable, convened by Philanthropy Asia Alliance (PAA) during Climate Week NYC, brings public, private and philanthropic leaders together to discuss how climate-resilient rice moves from proof of concept to proof of value. Buyers need to commit at volume. Farmers need viable economics. Supply chains need financing, standards and the capacity to deliver.

    Southeast Asia anchors the discussion, spanning markets shaped by growing export and international buyer interest alongside others that remain predominantly domestic and price-sensitive. The conversation will focus on what is holding sustainable rice back, what is already working, and what buyers, governments and funders can do next.

    This is an invite-only session with limited seats. Request an invitation here: https://p-aa.org/InvitationRequest 
     

    Venue Information

    Venue:
    How to get there:

    The Rockefeller Foundation’s global headquarters in New York is a prominent philanthropic center located at 420 Fifth Avenue (between 37th and 38th Streets) in Midtown Manhattan. Situated within an elegant commercial tower, the modern office coordinates the organisation's worldwide initiatives and is celebrated as a pivotal hub for driving global health, equity, and sustainability.

    Highlights from Past Convenings

    When Health Risks Collide: The Case for a One Health Approach in Asia

    On the sidelines of Davos 2026, PAA convened cross-sector leaders to examine how a One Health approach can strengthen Asia’s resilience against interconnected threats – from antimicrobial resistance to emerging pandemics.

    Learn More
    Asia’s Solutions for the Global Mozzie Challenge: Why Collective Action Can’t Wait

    As climate change reshapes the mosquito-borne disease landscape, a panel convened by PAA explored Asia’s solutions and the case for collective action through a Global Consortium Against Mosquito-Borne Diseases.

    Learn More
    A New Asian Renaissance: Insights from PAA’s Breakfast Session in Davos

    Over 20 cross-sector leaders came together during PAA’s closed-door breakfast session at Davos to discuss strategies to accelerate Asia’s transition towards a sustainable future.

    Learn More
    Building a resilient future: Mobilising philanthropy in Asia for climate solutions

    Asia Philanthropy Circle, ClimateWorks Foundation, and Philanthropy Asia Alliance discuss the role of philanthropy in driving impactful climate solutions.

    Learn More
    Philanthropy Asia Summit 2025 Highlights

    PAA members and partners played an integral role at PAS, anchoring partner events, sharing insights, hosting immersive learning journeys, and spotlighting high-impact scalable initiatives. Discover key highlights and takeaways.

    Read More